Founder-level execution for CPG brands that need fast, aggressive growth across TikTok Shop, Amazon, retail and military.
What We DoNeal Advisory delivers founder level execution for emerging CPG brands. I’m a founder first, not a theorist. I built my own products, put them on shelves, scaled them on Amazon, and grew a TikTok Shop presence before I ever consulted for anyone else.I launched Wow! Protein Donuts into Walmart and various US retailers, and built it into a six figure Amazon business. I then drove international and military growth for brands like Halo Hydration, taking their military channel from zero to six figures and advising across retail, logistics, and compliance.Today I work with a small number of brands in the supplement and functional CPG space. I run their TikTok Shop engines, build their Amazon strategy, and design the commercial systems that actually move units: EDI onboarding, retail rollout, product architecture, and channel expansion.If you need end to end CPG brand knowledge on an accelerated timeline, I operate the entire stack.
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