Launch TikTok Shop fast. Scale smarter with affiliates. Additional downstream Amazon Management.

Tiktok Shop
Growth Specialists

Turn attention into revenue

  • Set up a Tiktok shop in days Set up a Tiktok shop in days
  • Scale what you already have Scale what you already have
  • Expert founder-level management Expert founder-level management
  • Tiktok Live Capability Tiktok Live Capability
  • Brief to Launch in 14 days Brief to Launch in 14 days
  • Multi-Platform Integration Multi-Platform Integration

Trusted by leading brands from start-up to VC owned

Wow! Protein Donuts Wow! Protein Donuts
Pure Protein Pure Protein
MET-Rx MET-Rx
Body Fortress Body Fortress
Stacked Fitness Hydration Stacked Fitness Hydration
Volt Instant Energy Gummies Volt Instant Energy Gummies
Fitcrunch Fitcrunch
LVLS LVLS
Halo Hydration Halo Hydration

Don't miss out on the Tiktok goldrush

Tiktok offers the lowest CPM and content creation in e-Commerce today. With the most detailed targeting and analytics. Don't allow your competitors to dominate the space.

Neal Advisory manages the commercial work most agencies miss:

  • Marketplace Setup

  • Logistics Management

  • Ads

  • Live Selling

  • Affiliate Targeting and Sampling

  • Inventory

  • Reporting

  • Retail Onboarding and Channel Expansion


All with the value add of real-world founder experience with a test and learn approach to your business

$0M+
Combined Enterprise Value

Brands across our portfolio represent over $400M in enterprise value.

0-Figure
e-Commerce Channel

Founded, built and scaled Wow! Protein Donuts into a six-figure online business and the best selling protein snack at Walmart.

0 → $0K
Military Sales

Scaled Halo Hydration military channel from zero to six figures from a standing start.

What we do

Rapid e-commerce execution.

A focused stack of services for brands ready to scale on TikTok Shop and Amazon.

End-to-end TikTok Shop Management

Full Seller Center management (listings, compliance, ads, campaigns), FBT (set-up, logistics, inventory), Affiliate Center (creator-led growth) and review growth techniques, in one operating system.

Ai Driven GMV Analysis

What video hooks work for your competitors, by which creators, when. How do we replicate and surpass this. Strategy and execution for social commerce that convert audiences into repeat buyers.

Affiliate Management

Recruit, vet, brief, sample and scale affiliate programs that compound, turning every successful sale into a repeatable data point. Writing innovative hooks that set your brand apart. Extracting creators off-platform and into your community.

Ads Management

Concerting ad strategy across Spark Ads, GMV Max, white-listing and Amazon PPC. Aligned to performance-driven ROAS targets with a robust reporting system. Tactical keyword selection and ownership.

Full-Service Amazon Management

Catalog architecture, FBA logistics, brand store optimization, compliance and support for downstream Amazon growth. With review strategy built in from day one.

Retail and Military Rollout

Using the predictable revenue of social commerce to open doors in national retail chains and government buying opportunities.

Platform Experience

Amazon Amazon
TikTok Shop TikTok Shop
Walmart Walmart
Boots Boots
GNC GNC
Sainsbury's Sainsbury's
UNFI UNFI
McLane McLane
DeCA DeCA
AAFES AAFES
Circle K Circle K
Kum & Go Kum & Go

Results

What our partners say

Neal Advisory operates like an in-house team. They built our TikTok Shop from scratch and it's become our lowest CPM marketing along with a profitable sales channel.

A. J
Brand Lead - Multi-National Protein Bar Brand

I'm so glad we have Neal Advisory to take care of the business side of things so we can focus on what we do best!

V. F
CEO - Military Contracting Firm

There is no company without Neal Advisory.

S. B
CEO - Supplement Powder Brand

I would have considerably less hair without Tom and Neal Advisory. They have a solution to every problem.

D.B
CEO - Angel-Backed Supplement Start-Up

Neal Advisory has been amazing, we appreciate all their hard work and are impressed with the results.

L.D
Senior Management - Functional Foods Brand

Above and beyond!

F. H
Co-Founder - Beverage Start-Up

How we work

A clear path from kickoff to compounding growth.

Every engagement follows a tight, repeatable process built from years of operating brands across TikTok Shop, Amazon, and retail.

1 Step 1

Audit & Strategy

We start with a deep audit of your brand catalog, channel performance, and competitor research and gap analysis - then return a 90-day plan with clear KPIs.

2 Step 2

Build the Operating System

Listings, compliance, content, ad accounts, and affiliate infrastructure get rebuilt to run as one tightly integrated growth engine.

Build the Operating System
3 Step 3

Activate Creators & Ads

We launch creator partnerships, leverage live commerce, and full-funnel ad campaigns in parallel to generate compounding demand. You are in complete control of spend and target ROI.

Activate Creators & Ads
4 Step 4

Scale & Expand

Once channels are achieving your goals (profitablity or impressions and brand growth with efficient CPM), we use your brands track record to expand into the channels you're not capitalising on: be they Tiktok, Amazon, retail doors, military or international. Without breaking what works.

Founder

About

A founder who has seen it all before

Neal Advisory delivers founder level execution for your brand, based on real-world experience.

After graduating from the University of Cambridge and a spell at Investec Investment Bank, I built my own products, put them on shelves, scaled them on Amazon, and grew a TikTok Shop presence before I ever consulted for anyone else.

I launched Wow! Protein Donuts into Walmart (peaking as their best-selling protein product for several months) and various US and international retailers, and built it into a six figure online business. My path as a founder has given me a toolbox for almost every problem that a brand could face today, and I was asked to employ my expertise for a variety of other brands like HALO Hydration. I drove their international and military growth, taking their military channel from zero to six figures in a single year and advising across formulation, positioning, retail, logistics, and compliance. AI has also been a part of my growth toolbox from it's early inception.

Today I work with select brands across multiple verticals in the CPG space. I run their TikTok Shop engines, build their Amazon strategy, and design the commercial systems that actually move units alongside Tiktok shop growth. Alongside EDI onboarding, retail rollout, product architecture, and channel expansion.

If you need end-to-end consumer brand knowledge on an accelerated timeline, myself and my team operate the entire stack.

Let's talk

Ready to scale your brand?

Message us today

tom@nealadvisoryco.com

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